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WhatsApp Cloud API for Ecommerce Businesses

As everyone knows WhatsApp is the most widely utilised social networking platform. There are three versions of WhatsApp that is available now WhatsApp for personal use, WhatsApp Business for small businesses, and WhatsApp API or WhatsApp Business API for organisations interested in utilising WhatsApp’s sophisticated features, such as CRM integration, unlimited messaging, automation, etc.

WhatsApp Cloud API is the cloud-hosted version of WhatsApp API or WhatsApp Business Cloud API. Any business, big or small, may now communicate with clients on this WhatsApp Cloud API platform.

While WhatsApp and WhatsApp Business were both free to download, install, and use, WhatsApp API needed to be applied for and approved by businesses through a WhatsApp Partner or WhatsApp Business Solutions Provider.

The latest addition to WhatsApp is WhatsApp Cloud API, which eliminates fees related to requesting WhatsApp API or WhatsApp Business API via middlemen. WhatsApp Cloud API performs the same operations as WhatsApp Business API, but it is hosted in the cloud on servers owned by Meta rather than a WhatsApp Business Solutions Provider (BSP) or data center. WhatsApp Cloud API does not require companies to approach a BSP to register their application in order to access WhatsApp API services.

Advantageous of using WhatsApp Cloud API in Ecommerce Business

WhatsApp may be used as a crucial channel for marketing and sales when implementing social commerce.

Faster Support through WhatsApp

Businesses can give customers a quicker option to initiate communication than by having them contact the support line, send an email, or open a helpdesk ticket. Clients can easily submit a service request through WhatsApp and even receive assistance from genuine live chat agents.

E-commerce companies can combine WhatsApp with their current customer care systems, such as helpdesk software or live chat, to handle and synchronise all inquiries. Additionally, developers can still integrate the WhatsApp platform with their e-commerce system to manage their client concerns.

Using chatbot on WhatsApp

The workload for enterprises has been significantly reduced by automated messaging. It keeps customer interaction continuing while providing rapid answers to frequent questions. These days, chatbots are a necessary component of every enterprise, including e-commerce companies.

Customers can ask a question of the chatbot assistant rather than explore the knowledge base area. Employing more support personnel reduces expenses for businesses while saving time for customers.

Now that chatbots can be linked with WhatsApp, e-commerce companies may automate the process of responding to common inquiries, finding products, and acting as a shopping bot to assist clients with checkout inside of WhatsApp.

Shopping via WhatsApp

Retailers and owners of online stores can upload their product catalogue to WhatsApp and make it public by using a WhatsApp Business account. For businesses to expand on the social platform, WhatsApp Business offers a variety of built-in capabilities.

Without leaving the WhatsApp program, customers may see product images, add items to their shopping carts, place orders, read store details, and get in touch with businesses directly.

Existing e-commerce companies can also integrate WhatsApp into their online stores. So that buyers can begin their purchase on the website and then continue or complete the checkout process via WhatsApp.

Customers don’t even need to return to the e-commerce website after adding the needed items to their online shopping cart, they can simply finish the pending transaction whenever they want through WhatsApp.

Instantly receive new updates

It enables companies to alert customers about any individualised discount coupons as well as upcoming discounts and new product launches. Developers can link their existing CRM and marketing platforms with the social media app using WhatsApp Cloud API and send interactive messages to users. The messages can be viewed later if missed, this is far more compelling than providing push notifications.

E-commerce companies can use the WhatsApp platform in addition to marketing and promotional content to inform customers of price drops, tell them when a product is in stock, or solicit feedback.

Notifications for WhatsApp orders

Online store owners can connect and send order status updates on the social app automatically. Additionally, businesses can use WhatsApp to deliver invoice PDFs, shipment tracking links, and subscription payment reminders.