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Digital marketing trends in the near future

Today, at this rate the world is progressing at a higher acceleration  and when we look past the year, there is so much new and more coming up.  Businessmen have to keep themselves updated on the new marketing trends  to keep up at pace with the other competitors. One step behind can also  leave you at the shore with many others catching up. Digital marketing  has made a big change in the marketing phase and you require tools to  move forward. So here are some things you need to keep in mind.Artificial IntelligenceAI  is the technical intelligence, where monotonous human jobs are done by  computer operating systems. Robots and machines are fasting replacing  human hands and intelligence. Artificial Intelligence has turned out to  be a need for the vast processes that are involved in today's digital  marketing.Marketing AutomationMarketing Automation is where  the use of the software is put into action to automate marketing  processes like segmentation of customer data, data integration and  managing of campaigns.
Infintor's marketing, sales, and CRM (customer  relationship management) solutions are some examples for marketing  automation. You can grow with infintor's custom softwareInteractive contenPeople  expect interactive session everywhere. Purely passive listening isn't  anybody's cup of tea at this stage. So interaction is the key. People  like to have quizzes, questionnaire sessions, infographics etc.  Augmented reality and virtual reality seem to have hit the right spot  for interaction.Influencer marketingPeople tend to look up  at people who they see as role models to them or the society and often  these are some sort of celebrities. Advertisements done by prominent  people increases the brand value and gets more market than those with  lesser prominent people. The more influential person you take the more  your services reach.Live streamingNow social media platforms  are using live streaming as a tool to improve their marketing  strategies. Most importantly this rise is because cheaper data plans,  easy access to the content and also gives the viewer a personal feeling  and that of trust. Live streaming can be done in many ways, they can  include questionnaires, workshops, launches etcMobile marketingAt  the present state, all working sector have smartphones. Smartphones  seem to have easy access to all kinds of marketing. It is important to  note that SMS marketing and proximity marketing are the key factors to  mobile marketing approaches. Mobile Apps are having a growing importance  in today's market.SEOSearch Engine Optimisation has been an  important part of digital marketing and it's also called "marketing in  the modern way". It has also proven to be the most effective method of  digital marketing. SEO and digital marketing go hand in hand and more or  less the same, though not synonyms.

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Web designing trends in 2017

Are you designer? Are you a client who wants a website? Are you a  businessman? Well, its not just the designer who needs to know about the  trending website designs, the others need to too. In any case, be it  any field, adaptations are a must. There isn't anyone who prefers too  stay outdated. People all around the world are looking for new trends  and adaptations to customize their digital world for better functioning.  Designers are no less. This is year is coming with a lot more new   trends to attract your attention.Virtual reality Virtual  reality helps you get better conception of the idea the website is  trying to give you. Moving through and finding your own way through what  you want to see is just what every viewer would like to do. imagine a  car website, the website allows you to move inside the car, do  adjustments, drive and give you the proper feel without any physical  movement of the person. Consumes less energy, time and money not wasted.  The 2D perspective can give your website  huge boost. Updating responsive designing Responsive  Designing isn't  new concept, but it could be used for even better ways  than now. Responsive screen is a very flexible design technique where  you can see the mobile design, tab design and widescreen design by  adjust adjusting the window. Since the smallest designs are made for  mobiles as it is everyone's pocket browser, there can be smaller  versions or better response upgrades. Why stock photos? Hire a photographer Websites  are set to have better feedback and credibility when real photographs  are replaced with stock photos. Less number of photos, more to-the-point  factors and credible photos are going to be a hit. Larger typography Bold  is the new beautiful. Well yeah, BIG and BOLD typography is what that  catches attention. Huge paragraphs or sentences isn't the thing anymore.  Keep it simple and small, you make it big and bold, it hits the right  button! No more symmetrical designs Say buh-bye to all the  traditional compositions and formulas of web designing. Asymmetrical  designs is in for the eye. Playing around with compositions is the new  trend. Why beat around the bush, when everything is on the screen where  you can find. You don't need to have order of placement, anything  anywhere can be made attractive. GIF s and animation A  required amount of GIF s can be used to gain viewers attention. To much  of  anything is a disaster so keep it minimal, use only where necessary.  Since GIF s are trending on all other social networking sites why not  include them on your websites. Better and cooler ones though!

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